Post by account_disabled on Nov 4, 2023 3:45:57 GMT
What are the main objectives of B2B marketing? Depending on the activities and company sector, there may be specific targets to reach with digital marketing campaigns , however, we have identified 3 general macro-objectives : generate valid leads to convert into commercial opportunities improve brand awareness and company reputation , online and offline build customer loyalty and create opportunities for upselling & cross-selling activities It seems quite clear that the sales force is definitely involved in the results of marketing activities.
To constantly improve them, however, it is essential that the collaboration takes place well wedding photo editing service before the analysis of the campaigns, i.e. already in the phase of defining the objectives and the metrics to be used to measure their achievement. Download the ebook Starting clear and transparent communication , perhaps by organizing regular meetings between marketing and the sales force to share news, suggestions and information , is the first step to creating an effective collaboration and contributing together to increasing company turnover.
The second step involves choosing a person who will act as a representative of the marketing team , to participate in meetings and bring requests to the other directors, to obtain the budget and decision-making power necessary for the activities to be implemented.b2b marketingEven when there is no internal marketing department and you rely on a specialized agency , it is important that there is still a company contact person who acts as a liaison and enhances the results of the campaigns in front of the sales managers , but also IT and finance.
To constantly improve them, however, it is essential that the collaboration takes place well wedding photo editing service before the analysis of the campaigns, i.e. already in the phase of defining the objectives and the metrics to be used to measure their achievement. Download the ebook Starting clear and transparent communication , perhaps by organizing regular meetings between marketing and the sales force to share news, suggestions and information , is the first step to creating an effective collaboration and contributing together to increasing company turnover.
The second step involves choosing a person who will act as a representative of the marketing team , to participate in meetings and bring requests to the other directors, to obtain the budget and decision-making power necessary for the activities to be implemented.b2b marketingEven when there is no internal marketing department and you rely on a specialized agency , it is important that there is still a company contact person who acts as a liaison and enhances the results of the campaigns in front of the sales managers , but also IT and finance.