Post by account_disabled on Dec 2, 2023 5:15:52 GMT
Douglas Karr Douglas Karr Follow on XLast Updated: Tuesday, November 14, 2023 4 minutes read
The news of Apple ramping up its search engine efforts is exciting news, in my opinion. I always hoped that Microsoft could compete with Google, and I was disappointed that Bing never attained a significant competitive edge. You’d think they could grab more market share with their own hardware and embedded browser. I’m not sure why they haven’t, but Google dominates the market with 92.27% market share… and Bing has a mere 2.83%.
I’ve been an Apple fanboy for a decade, thanks to a good friend buying me one of the first AppleTVs. When the software firm I worked for wanted Apple adoption, I (and my friend Bill) were the first two people in the Buy Bulk SMS Service company to use Mac laptops. I’ve never looked back. Most people I know who criticize Apple will focus on a specific product and miss the big picture… the Apple ecosystem. When you’re using various Apple products at home or work, the seamless experience, integration, and usage across them is unparalleled. And it’s nothing that Google and Microsoft can compete with.
The ability for Apple to increase the accuracy of my search results based on my iTunes, AppleTV, iPhone, Apple Pay, Mobile App, Safari, Apple Watch, MacBook Pro, and Siri usage – all of which are interconnected through a single Apple account – will be unparalleled. While Google focuses externally on ranking indicators… Apple can harness the same data but then combine the results with their customer’s behaviors to drive far better targeting and personalization.