Post by account_disabled on Dec 2, 2023 5:16:25 GMT
On the surface, these two challenges may seem at odds. How can marketers leverage individual data to deliver hyper-personalized experiences while ensuring that data is handled ethically and in compliance with rapidly changing privacy regulations? While behavioral data is the best way to know a customer on an individual level, adding behavioral data—particularly data collected by a third party—to a martech stack could easily backfire.
Partnering with a behavioral data and intelligence provider is an efficient way to gain access to third-party behavioral insights, assuming the solution provider also prioritizes data privacy and can provide Country Email List deterministic data as opposed to simply predictions or average data for groups of consumers.
Jornaya recently launched Activate 3.0, an update to our behavioral data platform first launched in 2018, that gives marketers a new and unmatched level of data transparency. By integrating Activate 3.0 and their CRM, marketers can identify who, when, and how often their customers and prospects are shopping for their products.
Jornaya also added Privacy Guardian to its technology offerings in 2019, an update to its popular TCPA Guardian solution that can demonstrate whether third-party data is collected in compliance with TCPA as well as CCPA.
Partnering with a data provider with privacy in its DNA gives marketers invaluable peace of mind. They can be confident their organizations are protected while they focus their energy on marketing strategy and execution to create exceptional consumer experiences.